Instagram Posts and Story Designs
Raw Beauty Diaries was a blog site dedicated to portraying beauty as a positive experience that emphasized individuality and self-expression. The platform served as an inclusive and vibrant hub for young adults seeking comfort, joy, and a sense of belonging through their shared passion for beauty and wellness. By adopting a community-driven approach, we craft informal and relatable content designed to encourage our audience to embrace their unique beauty and find happiness in their authentic selves. Our consistent blog posts feature a mix of tutorials, product recommendations, DiY tips, and personal testimonials that empower and inform our readers.
Demographic Audience
Most of our audience comes from the United States, which remains our main focus. However, we've also seen strong engagement from other countries like Canada, Sweden, Guyana, Spain, India, Ireland, the UK, Poland, Germany, the UAE, and China.
People in the U.S. show moderate interest but aren't as deeply engaged. On the other hand, users in countries like Sweden, Guyana, Spain, and India spent more time with our content and appeared to be more interested overall.
Competitive Analysis
We established that our three main competitors were two bigger websites/magazines, such as Byrdie and Allure, and a smaller blogger website called "The Beauty Look Book" by Sabrina Shorb. Since our website was smaller and run by students, it wasn't as easy to compete, especially with bigger platforms like Allure and Byrdie, as they have the resources to drive more traffic every day. Nevertheless, we realised that for smaller creators, it is more feasible to drive traffic through social media and by creating a strong presence on different social media platforms.
Tech Overview
"Top Sustainable and Beautiful Hair Products of 2024" was the most successful Instagram campaign, achieving a 25% engagement rate. The campaign launched on Saturday, November 23rd, 2024, with an Instagram reel. The story was posted on Monday, November 25th, 2024. The reel campaign received the most views, reaching 145. The longest watch time for the reel was 9 minutes and 31 seconds. The story post for this campaign received 2 link clicks, 13 views, and 2 likes. The Instagram account gained 1 follower from this campaign.
